Case Study: Edcon Steel achieves 500% organic traffic growth and 20% online sales uplift with Brilliant Digital

Edcon Steel grows organic traffic 500% with Brilliant Digital

Edcon Steel, a retailer with six brick-and-mortar outlets, faced the challenge of an outdated digital presence that could not support its complex product catalog or a scalable eCommerce platform. To transform its online sales funnel, the company partnered with Brilliant Digital for a strategic website build and digital marketing services.

Brilliant Digital implemented a modern eCommerce platform with a search-focused content structure and integrated marketing strategy. This solution resulted in a 500% growth in organic traffic and a 20% year-on-year uplift in online sales, leading to an ongoing nine-year partnership built on continuous optimization and monthly growth reviews.

Edcon Steel