Case Study: Wynk drives $69K in attributed revenue with Brij

Wynk drives $69K in attributed revenue with Brij

Wynk, a hemp-derived THC beverage brand, faced challenges in building direct relationships with its retail customers. They lacked visibility into non-DTC purchases, had minimal first-party data capture from retail transactions, and could not attribute retail trial to specific campaigns. To address this, Wynk partnered with Brij to implement a QR and link-powered rebate program.

The Brij solution managed the full rebate lifecycle, from sign-up to automated Venmo payout, removing friction for shoppers. This program delivered significant results for Wynk, including the collection of 4.6K customer phone numbers and $69K in total attributed revenue with a 99% rebate approval rate. Brij enabled Wynk to turn retail moments into owned customer relationships and measurable growth.

Wynk