Case Study: Tushy Streamlines Product Education and Captures First-Party Data with Brij

Tushy drives 33% scan-to-email rates with Brij

The customer, Tushy, a modern bidet company, faced challenges in understanding its diverse customer base and improving the product setup experience. Their initial process for managing QR codes was manual and fragmented, creating inefficiencies for their marketing team. To address this, Tushy partnered with vendor Brij to consolidate customer data and streamline operations.

Brij provided a comprehensive platform to automate and centralize Tushy's QR code management. The solution integrated with tools like Klaviyo to capture first-party data from offline retail channels and deliver seamless product setup guides. This partnership resulted in a 33% scan-to-email rate and over 200,000 total experience engagements, allowing Tushy to keep content fresh without reprinting codes and significantly boost customer engagement.

Tushy