Case Study: Skullcandy captures 260K+ offline customers with Brij

Skullcandy captures 260K+ customers in 6 months with Brij

Skullcandy, a globally recognized audio brand, faced the challenge of identifying customers who purchased its products through retail and marketplaces, as these shoppers were largely unknown. Their registration process was fragmented, and they needed a scalable global solution to drive app downloads and engage event attendees. They partnered with Brij to implement its QR-powered product registration and engagement platform.

The Brij solution created a mobile-first registration experience accessible via branded QR codes on products and at events. This allowed Skullcandy to capture first-party data seamlessly across international markets. As a result, in under six months, Brij enabled Skullcandy to capture approximately 260,000 previously unidentified customers, drive over 5 million engagements, and significantly improve their app download funnel through personalized follow-up flows.

Skullcandy