Case Study: Skullcandy captures 260K+ offline customers with Brij

Skullcandy captures 260K+ customer registrations in 6 months with Brij

Skullcandy, a globally recognized audio brand, faced the challenge of not knowing the identities of its customers who purchased products through retail channels and marketplaces. They needed a scalable, global solution to turn these offline buyers into known customers and drive app adoption. To address this, Skullcandy partnered with the vendor Brij to create a seamless, data-driven engagement channel.

Brij implemented a mobile-first product registration experience accessible via QR codes on products and at events. This solution allowed Skullcandy to capture customer data globally, improve the app download funnel with personalized follow-ups, and provide interactive product education. The results were significant, with Brij helping Skullcandy identify over 260,000 previously unknown customers, achieve a 20% scan-to-registration rate, and generate over 5 million engagements in just six months.

Skullcandy