Case Study: Sapporo USA turns anonymous shoppers into 40,000+ known consumers with Brij

Sapporo USA captures 40,000+ consumer registrations with Brij

Sapporo USA, a leading beverage company, faced the challenge of having anonymous retail customers. With products sold widely in stores, they had no way to identify who was buying their beer, leaving them with a minimal CRM and missed opportunities for direct relationships. They partnered with Brij to address this.

Brij implemented QR codes on packaging and point-of-sale materials to create digital experiences. This solution allowed anonymous shoppers to register, turning scans into known consumers with data mapped to Sapporo's CRM. Using Brij, Sapporo achieved a 42% sign-up rate, captured over 40,000 consumer registrations, and dramatically grew their engaged subscriber base from virtually zero.

Sapporo USA