Case Study: Quip drives $340K in one week with Brij

Quip drives $340K in one week with Brij

Quip, a leading oral care brand, faced a challenge with a cumbersome manual warranty registration process that resulted in low sign-up rates and missed opportunities to capture customer data and drive upsells. They partnered with Brij to implement a serialized warranty registration solution to streamline product activation and transition anonymous retail buyers into known customers.

Brij created a tailored coupon hub that redirected existing product codes to a seamless registration experience. This solution included serialized validation to prevent misuse and integrated immediate upsell offers and first-party data capture directly into Quip's Klaviyo email platform. The results were significant, with Brij driving over $340,000 in upsell revenue within one week and capturing 64,000 customer emails, which now fuel Quip's highly effective email marketing campaigns.

Quip