Case Study: Plant People drives omnichannel revenue and first-party data growth with Brij

Plant People drives $54 DTC revenue per email captured with Brij

Plant People, a wellness brand, faced challenges capturing first-party data from their retail, sampling, and TikTok Shop activities. They struggled with attribution gaps and converting one-time interactions into lasting customer relationships. To address this, they turned to the vendor Brij for its digital experience platform.

Brij implemented QR code-driven experiences for on-pack materials, direct mail, and in-store sampling, including integrations for TikTok Shop orders. This solution captured customer profiles directly, converting 20% of sampling engagements into known contacts. The strategy resulted in over 70,000 total engagements and demonstrated strong downstream revenue, driving an average of $54 in direct-to-consumer revenue per email captured.

Plant People