Case Study: PackIt unlocks SKU-level customer intelligence with Brij

PackIt turns 1M+ monthly consumer experiences into SKU-level intelligence with Brij

PackIt, a creator of innovative freezable food storage solutions, partnered with vendor Brij to move beyond basic first-party data collection. Their initial challenge was to unlock deeper, SKU-level consumer intelligence from their retail product tags to better understand their diverse customer base, validate market assumptions, and inform product and marketing strategies.

Using Brij's platform and its AI Chat feature for data analysis, PackIt transformed QR code scans into a powerful retail intelligence engine. The solution provided clear buyer profiles for each product, quantified key purchase drivers like food safety, and revealed how discovery channels varied by SKU. This allowed PackIt to tailor messaging and validate internal research with real customer data, turning every product into a source for continuous, actionable insight.

PackIt