Case Study: Once Upon a Farm achieves 50% rebate redemption with Brij

Once Upon a Farm drives 50% rebate redemption with Brij

Once Upon a Farm, a health-focused children's food brand co-founded by Jennifer Garner, needed to drive sales for its new refrigerated oat bars at Target. Their challenge was to encourage in-store purchases while also collecting first-party consumer data to build deeper relationships with shoppers. They partnered with the vendor Brij to implement performance-driven rebate campaigns.

Brij's solution involved testing two AI-powered rebate offers distributed via email and Facebook. A free bar rebate significantly outperformed a buy-one-get-one offer, achieving an 87% consumer opt-in rate. Ultimately, Brij helped Once Upon a Farm achieve a 50% rebate redemption rate, which was more than double the average digital coupon benchmark, and capture over 60,000 consumer engagements for future remarketing.

Once Upon a Farm