Case Study: Once Upon a Farm and Serenity Kids achieve AB 899 compliance and parent trust with Brij

Once Upon a Farm and Serenity Kids streamline AB 899 compliance with Brij

Once Upon a Farm and Serenity Kids, two pioneering baby food brands, faced the challenge of complying with California's AB 899 regulation, which required them to make heavy metal test results easily accessible to consumers. They needed a scalable solution to manage and link these test results to individual products, moving beyond static PDFs to deliver a parent-friendly experience that could build trust and future-proof their compliance efforts. They turned to the vendor Brij to implement a dynamic QR code solution.

Brij provided a platform that enabled both brands to assign dynamic QR codes to their product packaging. This allowed parents to scan and access specific, easy-to-understand heavy metal test results for each SKU. The solution streamlined regulatory management, built parent trust, and turned compliance into a competitive advantage. While specific metrics were not provided, the results included improved accessibility for parents, operational efficiency for the brands, and enhanced brand differentiation. Brij's implementation helped both companies strengthen their positions as industry leaders.

Once Upon a Farm and Serenity Kids