Case Study: Nori achieves seamless warranty registration and customer engagement with Brij

Nori drives 35% scan-to-registration conversion with Brij

Nori, a consumer products company, faced the challenge of creating ongoing digital relationships with customers who purchased its products through retail and Amazon, channels that typically result in a siloed buyer experience with a weaker brand connection.

Using the Brij platform, Nori implemented optimized QR codes that transformed post-purchase interactions. This solution enabled seamless one-click warranty registration and provided customer education through care videos and product recommendations. Brij achieved a 35% scan-to-registration conversion rate, resulting in over 3,000 registrations and more than 22,000 total experience engagements, successfully turning retail shoppers into known customers.

Nori