Case Study: Newton Baby achieves 700K+ warranty engagement with Brij

Newton Baby drives 700K+ engagements with Brij

Newton Baby, a company specializing in baby sleep products, needed to streamline their product warranty registration process across their diverse sales channels, including retail, registry, and direct-to-consumer. Their challenge was to ensure every customer could easily register their purchase to access warranty benefits and product instructions. They partnered with the vendor Brij to implement a QR-powered solution.

Brij provided a platform that used universal QR codes on packaging to direct customers to a digital hub for product registration. This solution delivered a personalized and user-friendly experience. As a result, Newton Baby achieved over 700,000 experience engagements and a 45% scan-to-registration rate, successfully collecting over 60,000 registrations and supporting more than 10 product warranties.

Newton Baby