Case Study: MyMuse captures 18,000 customer profiles with Brij

MyMuse captures 18,000 warranty registrations with Brij

MyMuse, a luxury intimate wellness brand, sought to improve the post-purchase experience for its customers. The key challenges were educating customers about their products, facilitating seamless warranty registration, and collecting valuable first-party data to inform future strategies. To address these needs, MyMuse partnered with the vendor Brij.

Brij implemented a solution that used seamless warranty registration as a key touchpoint. By offering an extended warranty in exchange for completing a brief survey, MyMuse incentivized customers to provide zero-party data. The Brij platform also facilitated the collection of user-generated content like video reviews. This approach yielded significant results, including over 18,000 warranty registrations and a 22% scan-to-registration rate, providing MyMuse with rich customer insights for marketing and product development.

MyMuse