Case Study: Momofuku identifies 260K+ retail customers and drives $208K+ in incremental revenue with Brij

Momofuku identifies 260K+ retail customers and drives $208K+ with Brij

Momofuku, an iconic culinary brand, sought to enhance customer interaction across retail and Amazon channels. Their challenges included educating customers about their diverse product range beyond their famous Chili Crunch, sharing their brand story on faceless platforms, and capturing customer data to build their community. They partnered with Brij to deploy product-specific QR experiences and rebate campaigns.

Brij implemented dynamic QR codes on products linking to experiences with recipes and a rebate campaign for their Costco launch. This solution allowed Momofuku to capture first-party data and share their brand story directly with customers. The results were 260,000+ total scans, over $208,000 in incremental revenue driven, and a 20% scan-to-registration rate for building their email community.

Momofuku