Case Study: Mijenta Tequila achieves a 40% sweepstakes entry rate with Brij

Mijenta Tequila drives 40% sweepstakes registrations with Brij

Mijenta Tequila, an award-winning artisanal tequila brand, sought to enhance customer engagement through interactive experiences that educated consumers about its sustainability mission and offerings. The brand aimed to launch a compelling sweepstakes, test a rebate program, and capture valuable first-party retail customer data. To meet this challenge, Mijenta partnered with vendor Brij.

Brij implemented a visually stunning digital experience that combined a branded sweepstakes with integrated product education and a rebate trial. The solution successfully captured customer information for Mijenta's marketing efforts. The results were exceptional, including a 40% sweepstakes registration rate and 500 registrations during a three-month trial, demonstrating high consumer engagement and proving the effectiveness of the Brij platform.

Mijenta Tequila