Case Study: Looner achieves an 82% rebate submission rate with Brij

Looner achieves 82% rebate submissions with Brij

Looner, a cannabis-infused beverage and gummies brand, needed to increase retail velocity across Midwest stores and capture first-party consumer data. The challenge was to do this within strict THC marketing restrictions, without using SMS or complex retail integrations, and without relying on digital media spend. They partnered with Brij to implement a digital rebate program.

Brij designed a compliant, email-first digital rebate experience for Looner. The solution included an in-store promotion with POS materials and a seamless process for customers to submit proof of purchase. This program achieved an 82% rebate submission rate and a 29% initiation rate, successfully driving ongoing retail traffic and delivering significant growth in first-party email capture for the brand.

Looner