Case Study: Lalo delivers seamless product instructions and boosts subscription conversions with Brij

Lalo spins up new QR experiences every week with Brij

Lalo, a customer-first brand focused on creating thoughtful experiences for busy parents, faced the challenge of sharing product instructions and care videos without pushing work onto their customers. They did not want to ask people to type in URLs or send them to external sites like YouTube. They turned to Brij for a seamless solution.

Using Brij, Lalo implemented QR codes on their user manuals that link directly to customer care videos, creating a more seamless unboxing experience. The Brij platform was simple enough for multiple team members to use, enabling self-service and allowing them to spin up new experiences weekly. For a recent toy launch, Brij was also used to share educational content and drive subscription conversions. The CMO stated that Brij provided a dynamic experience that was far more than a simple QR code commodity, and the brand plans to further use it for omnichannel data capture and attribution.

Lalo