Case Study: Lalo achieves 61% registration rate and $40K in attributed revenue with Brij

Lalo drives $40K in attributed revenue with Brij

Lalo, a baby and toddler products brand, faced significant growth constraints due to customer data fragmentation. While most purchases occurred on retail marketplaces like Target and Amazon, Lalo had no access to customer identities or contact information from these channels, preventing them from building marketing flows or driving repeat purchases.

Partnering with Brij, Lalo used QR codes on product packaging to deliver dynamic content and warranty registration experiences. This solution captured first-party data, turning anonymous retail buyers into known customers. Brij helped Lalo achieve a 61% registration rate and drive $40K in attributed revenue, significantly expanding their customer database from non-DTC channels and enabling retargeting and cross-selling.

Lalo