Case Study: Iwi Life Educates Retail Shoppers and Drives Subscription Revenue with Brij

Iwi Life drives $5K+ in incremental DTC revenue with Brij

The customer, iwi life, a plant-based supplement company, faced the challenge of differentiating its sustainable algae-based Omega-3 products from traditional fish oil supplements on crowded retail shelves. They needed a better way to educate shoppers about their unique value proposition and sustainability story beyond a basic QR code redirect. They implemented a solution using the vendor Brij.

Brij provided a rich, customizable mobile experience accessed via QR codes. This solution allowed iwi life to host educational videos and detailed product information directly on the code, turning each scan into an engagement opportunity. The results were significant, with over 11,000 experience engagements and more than $5,000 in incremental direct-to-consumer revenue driven from Brij experience visitors. The vendor's platform also proved highly effective in a direct mail campaign, delivering a nearly 6x return on ad spend.

Iwi Life