Case Study: Homedics boosts warranty registration with Brij

Homedics boosts warranty registrations 415% with Brij

Homedics, a leading personal wellness brand, faced significant challenges with its product warranty registration process. With over 70 SKUs, their system was inefficient, resulting in a low scan-to-registration conversion rate and an inability to capture valuable customer data like emails and receipts. They needed a unified, scalable solution to simplify registration and improve first-party data collection, leading them to partner with Brij.

Brij implemented a streamlined, QR-code-driven registration experience via product quick-start guides. This no-code solution captured customer emails first and then prompted app downloads, creating a frictionless journey. The results were dramatic: Homedics saw a 415% lift in their conversion rate, capturing 2,400 registrations in just six weeks—more than the previous full year. Brij's platform also gathered crucial receipt data, providing insights for targeted marketing and improving operational efficiency.

Homedics