Case Study: Highpour more than doubles its mailing list with Brij

Highpour more than doubles its mailing list with Brij and a 35% email capture rate

Highpour, an innovative brand in the THC beverage space, faced challenges in growing its direct audience and capturing first-party data from retail shoppers. The lean startup partnered with vendor Brij to find a solution that would bridge offline and online engagement without requiring complex technical implementation.

Brij implemented a multi-channel sweepstakes campaign for Highpour, offering flexible entry methods including email submission and receipt upload. This solution captured rich purchase data and new contacts. As a result, Highpour achieved a 35% email capture rate and more than doubled its total email list, with 99% of entrants being net new contacts.

Highpour