Case Study: Health-Ade drives 40K+ sweepstakes entries and product education with Brij

Health-Ade drives 40K+ sweepstakes entries with Brij

Health-Ade, a leader in the kombucha category, partnered with the vendor Brij to address key challenges while launching their new SunSip soda product. Their goals were to educate customers on the product's benefits, facilitate a nationwide sweepstakes, encourage loyalty program sign-ups, and drive upsells from single cans to larger multi-packs.

Using Brij's QR-powered digital experiences, Health-Ade delivered interactive product education, integrated direct upsell options, captured customer emails for their loyalty program, and ran a successful sweepstakes. The results were significant, with Brij helping to drive over 40,000 sweepstakes entries, 790,000+ customer engagements, and over $7,000 in incremental monthly revenue from direct-to-consumer purchases.

Health-Ade