Case Study: a functional coffee brand turns retail shoppers into subscribers with Brij

Functional Coffee Brand recoups $52,000+ in platform costs with Brij

The Functional Coffee Brand, a direct-to-consumer coffee company, faced the challenge of entering a major retail partnership with Target without losing visibility into its customer relationships. The brand needed to overcome retail blindness, fragmented tools, and the need to convert retail shoppers into its subscription model. It partnered with Brij to find a unified solution.

Brij provided a single platform for QR code management, promotions, and first-party data capture. This solution was deployed on packaging, creating a seamless path for retail shoppers to become direct subscribers. The implementation resulted in over 215,000 engagements and $52,000 in Brij-attributed revenue, fully recouping the platform's cost through direct orders alone while providing valuable customer insights.