Case Study: Feastables drives 1M+ monthly QR code engagements with Brij

Feastables drives 1M+ monthly engagements with Brij

The customer, Feastables, faced a challenge in connecting with its retail consumers. Their basic QR code provided no analytics or ability to optimize the customer experience, causing them to lose valuable engagement. They turned to the vendor Brij and its QR code platform to transform this on-pack asset.

Using Brij, Feastables created engaging, personalized brand experiences linked to their QR codes. The solution included leveraging geolocation routing for international markets and driving SMS campaigns and giveaways. As a result, Feastables now drives over 1 million engagements per month, averaging 40,000 daily scans with an average of 2 engagements per scan. Brij provided the critical analytics needed to understand and optimize this customer interaction.

Feastables