Case Study: Feastables turns offline shoppers into known customers with Brij

Feastables captures 2M+ monthly engagements with Brij

Feastables, a chocolate company founded by Mr. Beast, faced the challenge of using a generic QR code that did not align with its digital-first brand image. Their objective was to transform these codes into localized, experience-driven tools to enhance consumer engagement and gather valuable insights across international markets. To address this, they partnered with the vendor Brij.

Brij implemented its QR code solution with international routing, allowing one code to direct consumers to different localized digital experiences based on their market. These experiences included embedded surveys to collect demographic and purchase data. The results for Feastables were significant, identifying over 390,000 offline customers via registration and generating 60,000 engagements per day. This strategy provided crucial insights, such as discovering that 90% of respondents were Walmart customers, enabling Feastables to refine its retail marketing approach.

Feastables