Case Study: Caraway achieves a 52% product registration rate with Brij

Caraway drives a 52% product registration rate with Brij

Caraway, a kitchenware brand, faced challenges in tracking customer purchases across its Amazon, retail, and DTC channels. They also needed to drive more product reviews, extend warranty support to all customers, and capture valuable first-party data. To address this, they partnered with vendor Brij to implement a QR-based product registration solution.

Brij created a digital hub accessed via QR codes on product inserts. This solution streamlined product and warranty registration, captured purchase origin data, and prompted Amazon customers to leave reviews. The results were significant, including a 52% average scan-to-registration rate and over 133,000 customer registrations. Brij's platform also drove an average of $110 in revenue per user profile, generating substantial incremental revenue for Caraway.

Caraway