Case Study: Canopy achieves 60% product registration and 90% subscription rates with Brij

Canopy boosts registration 60% with Brij

Canopy, a high-end humidifier and showerhead brand, faced a challenge in connecting with customers who purchased through retail and wholesale partners. This traditional model prevented them from collecting customer data, making it difficult to build relationships and promote their filter subscription service outside of their direct-to-consumer channel.

Brij implemented a QR code platform on Canopy's product packaging, within the humidifier itself, and on scent pucks. These codes linked to product registration, educational content, and subscription experiences. This solution allowed Canopy to seamlessly bridge the gap between physical retail and digital engagement. The results for Canopy were significant, including a 60% product registration rate, an 85-90% subscription rate on filters, and an average of $18,000 in incremental monthly revenue, delivering a 10x return on their investment in Brij.

Canopy