Case Study: BRUNT Workwear converts 90% of wholesale purchasers into known customers with Brij

BRUNT Workwear converts 90%+ of wholesale purchasers with Brij

BRUNT Workwear, a direct-to-consumer workwear brand, faced the challenge of maintaining direct customer relationships and data visibility as it expanded into wholesale distribution through over 110 retail partners. To bridge this data gap, the company turned to vendor Brij and its product registration solution.

Brij implemented a QR code-based system on product packaging, prompting retail customers to scan, upload a receipt, and register with their email in exchange for a free gift. This solution successfully converted anonymous retail buyers into known customers. The results for BRUNT Workwear were significant, including a 90%+ scan-to-email registration rate, over 1.3 million total experience engagements, and more than $10,000 in incremental revenue tied directly to Brij experiences, all while automating data flow into their CRM.

BRUNT Workwear