Case Study: BRUNT Workwear converts wholesale shoppers into known customers with Brij

BRUNT Workwear converts 90%+ of wholesale purchasers into known customers with Brij

BRUNT Workwear, a direct-to-consumer workwear brand, faced the challenge of maintaining direct customer relationships after expanding into wholesale distribution through over 110 retailers. Partnering with vendor Brij, they needed a solution to bridge the data gap created by this new sales channel and gain visibility into customer behaviors from retail purchases.

The Brij solution used QR codes on product packaging to direct retail customers to a mobile experience where they could upload a receipt and register their email for an incentive. This strategy successfully converted offline transactions into known customers. The results were exceptional, with Brij helping achieve a 90%+ email registration conversion rate and over $10,000 in incremental revenue, allowing BRUNT to maintain a direct connection with its customer base.

BRUNT Workwear