Case Study: Black Diamond scales product registration and captures first-party data with Brij

Black Diamond captures 7K+ registrations with Brij

Black Diamond, a renowned outdoor equipment and apparel brand, faced the challenge of not knowing their customers due to the majority of their products being sold through wholesale channels. They needed a scalable solution to capture customer data, deliver critical product education, and ensure international compliance for over 6,000 SKUs. They turned to the Brij platform to address these needs.

Brij provided a solution that enabled scalable product registration and just-in-time customer experiences via QR codes. The platform automated international compliance routing and integrated with Black Diamond's marketing systems to capture first-party data. This implementation captured over 7,000 customer registrations and generated 240,000+ total experience engagements, unlocking the potential for millions in revenue by connecting with wholesale customers.

Black Diamond