Case Study: a beauty brand captures retail buyers and grows first-party data with Brij

Beauty Brand captures 200+ daily retail customers with Brij

A fast-growing cosmetics brand faced the challenge of not knowing its customers due to its rapid expansion into major retailers like Target, Ulta, Amazon, and TikTok Shop. With customer data owned by the retailers, the brand lacked visibility, retargeting ability, and a path to drive repeat direct purchases. They partnered with Brij to implement a scalable solution using QR codes on product inserts and packaging.

Brij's solution enabled the brand to capture first-party data through sweepstakes and SMS rebate campaigns linked to QR codes. This converted anonymous retail and TikTok Shop buyers into owned email and SMS subscribers, seamlessly feeding them into the brand's CRM. The results were significant, with Brij helping achieve over 200 daily scans from sweepstakes inserts, a 98% submission rate, and 370 daily scans from rebate campaigns, systematically building a customer acquisition engine from retail sales.

Beauty Brand