Case Study: Babiators improves warranty registration and accessory upsells with Brij

Babiators boosts warranty registrations to a 50% scan-to-conversion rate with Brij

Babiators, a specialty children’s eyewear company, faced a significant challenge with their warranty program. With 80% of sales occurring through retail and distribution channels, they had no way of identifying their customers or educating them on their warranty. Their existing registration process was desktop-based and difficult to use on mobile, resulting in low engagement. They partnered with Brij to solve this problem.

Using Brij's QR code experiences, Babiators created mobile-optimized registration portals for all 36 product styles. The solution made the process seamless for parents and also drove accessory upsells by linking directly to their Shopify store. Since implementing Brij, Babiators has seen over 70,000 experience engagements and achieved an impressive 50% scan-to-registration conversion rate.

Babiators