Case Study: Zerto achieves 40% better lead conversion with BrightTALK

Zerto tapped BrightTALK to enhance their webinar strategy

Zerto, a provider of enterprise-class business continuity and disaster recovery solutions, was looking for a better way to generate leads through webinars. After limited success with earlier webinars run with internal experts, partners, and industry analysts, the company turned to BrightTALK to improve lead generation performance.

Using the BrightTALK platform, Zerto was able to promote webinars to relevant B2B audiences, repurpose recorded content, and increase brand impressions through email, banner ads, and social promotions. BrightTALK delivered more relevant leads, and Zerto reported that leads from BrightTALK converted 40% better than leads from other webinar programs, with a shorter sales lifecycle and reach into new audiences they would not otherwise have targeted.

Zerto