Case Study: Cisco boosts webinar engagement and sales with BrightTALK

The Global and Strategic Partner Organization at Cisco Systems turned to BrightTALK when they needed a simple, scalable way to engage with customers, partners and employees

Cisco partnered with BrightTALK to support its VMware partnership team, which needed a webinar platform to educate prospective buyers and customers while building industry credibility. Cisco was looking for a way to host live webinars for several hundred attendees, offer an on-demand content library, and capture engagement data to better inform sales efforts.

Using BrightTALK’s self-service AI-powered content and demand marketing platform, Cisco was able to launch webinars quickly and tap into built-in re-engagement features such as automated emails and calendar invites. The results were strong: setup was seamless, Cisco found the platform easy to use, and 26% of its total audience discovered content organically through BrightTALK communities, helping generate relevant leads and boost sales productivity.

Cisco