Case Study: Sarasin & Partners boosts content distribution and lead generation with BrightTALK

Sarasin & Partners relies on BrightTALK for lead generation and content distribution

Sarasin & Partners, a London-based specialist asset management firm, needed a more efficient way to get its marketing content in front of relevant audiences. The team was spending significant time and resources creating content, but struggled with brand recognition and reaching investment professionals, IFAs, and wealth managers. To solve this, Sarasin & Partners turned to BrightTALK’s content distribution and lead generation platform, including its BrightTALK Channel product.

BrightTALK helped Sarasin & Partners host and promote webinars and videos while automatically exposing them to an interested financial services audience. By embedding the BrightTALK Channel on its website and using BrightTALK communities as a primary distribution method, the firm built 3,200 subscribers across its two channels. BrightTALK also improved lead generation and ensured content reached the right viewers with minimal integration effort.

Sarasin & Partners