Case Study: PandaDoc drives more demo requests and organic leads with BrightTALK

PandaDoc leans on BrightTALK as their reliable webinar and video solution

PandaDoc, a San Francisco-based information technology company, needed a webinar platform they could trust after experiencing repeated technical issues. As they looked to expand into the mid-market and enterprise segments while keeping existing customers engaged, they needed a reliable solution for webinars and content marketing.

PandaDoc chose BrightTALK’s AI-powered content and demand marketing platform for its ease of use, built-in recording and on-demand features, and detailed engagement analytics. With BrightTALK, PandaDoc increased demo requests, strengthened brand credibility, and generated organic leads from BrightTALK’s community; notably, 35% of its Channel subscribers now come from users who found its content organically on BrightTALK.

PandaDoc