BrightTALK
10 Case Studies
A BrightTALK Case Study
Modulus Financial Engineering, a small IT/DevOps company, needed a faster way to generate demand among busy, high-level engineers without spending heavy internal resources. To reach this niche audience, it turned to BrightTALK for webinar-based content and lead generation support.
BrightTALK provided Modulus with webinars, keyword-targeted leads, easy-to-use event tools, automation through BrightTALK Channels, and video production support via BrightTALK Studios. The result was hundreds of live viewers for its first webinar and 10 sales opportunities generated quickly, with Modulus reporting that BrightTALK “has already paid for itself.”