Case Study: (ISC)² Expands Global Cybersecurity Audience with BrightTALK

(ISC)2 runs multiple channels on BrightTALK to tailor their content to the right audience

(ISC)², the world’s largest non-profit membership association of certified cybersecurity professionals, needed a way to expand its audience and strengthen sponsor relations while educating members and non-members on rapidly changing security topics. Tim Garon and his team wanted a platform to connect with IT security professionals worldwide, and turned to BrightTALK’s AI-powered content and demand marketing platform to help scale their outreach.

BrightTALK helped (ISC)² expand its education and outreach programs globally through multiple tailored channels, including regional channels for EMEA and APAC audiences. By using BrightTALK, (ISC)² engaged and nurtured more than 72,700 security professionals, improved sponsor collaboration, and delivered localized content that supported its mission to help members learn, grow, and thrive.

(ISC)2