Case Study: Backblaze boosts B2B lead generation and brand awareness with BrightTALK

How BrightTALK fits into Backblaze's content marketing strategy

Backblaze, a cloud storage company based in San Mateo, CA, wanted to expand beyond B2C into B2B and needed a way to attract new business customers while strengthening relationships with existing ones. To do that, they had to overcome limited B2B brand recognition and identify the best channels and content formats to reach and educate their target audience. They turned to BrightTALK’s webinar and video platform to help drive awareness and demand.

Using BrightTALK, Backblaze ran unlimited webinars and uploaded videos to reach BrightTALK’s community of IT professionals, while also benefiting from lead generation, CRM/MAP integration, and reporting tools. The results were strong: Backblaze achieved a 2x return on investment and grew its BrightTALK subscriber base by 5x in 2017, helping generate more qualified leads and sales opportunities.

Backblaze