Case Study: BMO Global Asset Management boosts content engagement and proves ROI with BrightTALK

BMO uses BrightTALK to improve ROI and connect with their audience

BMO Global Asset Management, a Toronto-based investment firm, needed a better way to balance modern marketing’s art and science by proving ROI and showing how marketing efforts contributed to the bottom line. The team turned to BrightTALK, using its demand generation and video services to better connect content creation with business impact.

With BrightTALK, BMO Global Asset Management gained access to reporting and audience analytics that made it easier to track pre-registration rates and engagement, while also tapping into BrightTALK’s community of 4+ million professionals. The result was stronger thought leadership, more effective lead generation, and sales buy-in; in just one quarter, BMO Global Asset Management attracted more than 1,300 subscribers to its BrightTALK channel.

BMO Global Asset Management