Case Study: Maxim Integrated builds strong market presence for its new MCU line with Brighttail

Maxim Integrated drives 21K product page views with Brighttail

The customer, Maxim Integrated, a leading analog semiconductor company, faced the challenge of launching a new line of 32-bit microcontrollers (MCUs) into a crowded and competitive market. Despite their strong reputation, they were not perceived as an MCU vendor. Brighttail was engaged to develop a go-to-market strategy to build awareness and differentiate the new product line to overcome buyer complacency.

Brighttail developed a campaign strategy anchored by new product naming and positioning, which highlighted how the MCUs met evolving IoT requirements. The campaign leveraged video, email, social media, and paid advertising to drive traffic, resulting in 21,000 product page views, 9,000 white paper downloads, and 3,000 evaluation kits sold, building a strong market presence for the new line.

Maxim Integrated