Case Study: Inneos Rebrands and Launches a New Website in 6 Weeks with Brighttail

Inneos rebrands in 6 weeks with Brighttail

The Inneos, an optical technology pioneer, faced the challenge of quickly updating its brand identity, strategy, and website to enter the fast-growing 4K and 8K videocom market. Their new SVP of Sales and Marketing engaged the vendor Brighttail to deliver a complete rebrand and website redesign in an accelerated six-week timeframe.

Brighttail worked closely with The Inneos to design a new logo and visual identity system, which was brought to life on a redesigned website. The solution included a thought leadership platform and persona-based content to educate prospects on the advantages of fiber optics over copper. As a result of the rebrand and repositioning, The Inneos garnered extensive media coverage and industry awards for its technology.

The Inneos