Case Study: Federated Wireless builds a bold new brand identity with Brighttail

Federated Wireless strengthens its brand in under a decade with Brighttail

Federated Wireless, a market leader in shared spectrum and CBRS technology for private 5G networks, faced intense competition from a global brand leader. To protect its market position and support its evolving product roadmap, the company needed a stronger brand identity and vision. They engaged vendor Brighttail for a comprehensive rebranding solution involving brand strategy and identity design.

Brighttail began with an in-depth discovery process to architect a new brand platform and visual identity. The solution included a new logo, a system of overlapping circles, a new website, and a full launch campaign. The rebrand was phenomenally successful, with Federated Wireless receiving tons of positive feedback from customers, employees, and media. Brighttail's work helped the company experience remarkable growth in the competitive 5G sector.

Federated Wireless