Case Study: Digital Toucan achieves 250% sales growth with Brighttail

Digital Toucan grows sales by over 250% with Brighttail

Digital Toucan, an Atlassian app vendor, faced the challenge of stagnating growth for its highly technical JQL Search Extensions for Jira app in a crowded marketplace. They needed a marketing strategy to increase awareness, drive traffic to their Marketplace listing, and boost evaluations and sales. They engaged the marketing-as-a-service agency Brighttail for a solution.

Brighttail implemented a full go-to-market strategy, beginning with a rebranding and website redesign. They then optimized the Marketplace listing and launched targeted lead generation campaigns involving advertising, content marketing, and email nurturing. These efforts by Brighttail resulted in a sales increase of over 250%, with monthly evaluations growing from 40 to over 100. The app was launched into the Marketplace's top 25 and named an Atlassian "Staff Pick."

Digital Toucan