Case Study: Avontus Software boosts engagement and awareness with Brighttail's B2B UGC campaign

Avontus Software boosts Facebook engagement 52% with Brighttail

Avontus Software, a global leader in scaffolding software, faced the challenge of convincing traditional construction companies to invest in its innovative solutions. They needed to inspire their existing customers to showcase their success to help other companies see the benefits of their products. The vendor Brighttail was engaged to address this marketing barrier.

Brighttail implemented a user-generated content campaign centered around a social media contest called #BeatMyScaffold2021. The strategy incentivized customers to submit their projects, which increased engagement and provided a rich library of marketing content. This campaign resulted in a 52% increase in Facebook engagement, a 32% increase in LinkedIn engagement, and drove 2,293 sessions to the landing page, successfully improving brand awareness and traffic for Avontus.

Avontus Software