Case Study: National Geographic achieves 2x website traffic and immersive video experiences with Brightspot

Powering Immersive Video Experiences for an Iconic Brand

National Geographic faced a slow, overly complex legacy CMS that hindered its ability to publish and present the cinematic, multimedia experiences the brand is known for. Seeking a customizable solution that would align with a company-wide taxonomy and integrate with its Comcast MPX online video platform, National Geographic engaged Brightspot to deliver a next‑generation CMS and front-end redesign.

Brightspot implemented the new CMS in three months, integrating seamlessly with Comcast MPX and adding features like bulk editing, customizable workflows, live previews, featured videos, and editor’s picks to speed editorial work and reduce IT reliance. The Brightspot solution doubled site traffic, houses over 20,000 videos with real-time MPX sync, supports a 50,000+ term taxonomy, and enabled faster publishing and richer, more discoverable multimedia experiences.

National Geographic

Mike Schmidt

Director Of Multimedia