Case Study: Indigo Sports achieves rapid site launches and CMS consolidation with Brightspot

Increasing Launch Speed for One of the Nation’s Largest Golf Course Operators

Indigo Sports, one of the largest privately owned golf course management companies in the country, was struggling to keep up digitally as new courses were commissioned at high speed. The backlog of site launches and the overhead of maintaining multiple systems made it difficult to scale; Indigo engaged Brightspot and its CMS platform to streamline site creation and management.

Brightspot implemented a multisite CMS solution that consolidated more than 15 CMS platforms into one, migrating over 120 websites so Indigo now manages 130+ courses from a single Brightspot CMS. The result: sites that once took weeks or months now launch in days or hours, site health for new courses has improved by over 40%, and the unified platform supports 350 users and nearly three million pieces of content while delivering consistent design templates and integrated event-registration tools.

Indigo Sports

Kyle Ragsdale

Chief Marketing Officer