Case Study: Healthgrades drives revenue through ultra-targeted healthcare content and advertising with Brightspot

How Healthgrades leveraged Brightspot's CMS platform to efficiently serve targeted healthcare content and drive revenue

Healthgrades needed a way to extend its comprehensive physician data and personalized content to targeted audiences on partner sites like CNN, Psychology Today, and the Associated Press. To solve that challenge it partnered with Brightspot, using the Brightspot platform and professional services to enable multisite publishing and robust content syndication while balancing the needs of advertisers, media partners, and consumers.

Brightspot delivered a unified CMS (consolidating 5 platforms) with Smart Selector functionality, extensive taxonomies and a content prioritization system, dynamic content controls and A/B testing, plus visual design, engineering, QA, and publishing support. The Brightspot implementation increased page speed scores from the upper 70s to the upper 90s, redesigned 100% of content templates and promo modules, and improved Healthgrades’ ability to serve ultra‑targeted branded and unbranded content to maximize traffic and revenue.

Healthgrades

Nickey Scarborough

Vice President of Editorial