Case Study: Banner Solutions boosts revenue and unifies content and commerce with Brightspot

How Banner Solutions delivered the winning formula for content and commerce integration

Banner Solutions, a specialty hardware distributor, needed a more flexible e-commerce platform to overcome the limits of its legacy system, better support multiple customer channels, and deliver a more engaging buying experience. The company also wanted stronger content management capabilities, including SEO support and more effective workflows, so it evaluated options such as Adobe Experience Manager and Drupal before choosing Brightspot.

Brightspot provided the CMS/content layer for Banner Solutions’ headless commerce stack, integrating with its new e-commerce platform to support channel-specific content and a smoother user experience. With Brightspot, Banner Solutions completed its migration without disrupting growth and saw a 24% year-over-year increase in revenue, 11% growth in online orders, and a 59% increase in site sessions.

Banner Solutions

Ben Smith

Chief Digital Officer